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Ladbrokes Australia


Up to $500 in bonus bets with promo code MAXIMUMBONUS

Four offers to choose from with up to $500 in bonus bets.

Reasons to join Ladbrokes

  • Cash card available to withdraw winnings
  • Exclusive promotion codes
  • Four sign-up offers to suit all budgets
  • Live Racing and Sports streams
  • Odds Boosts every day
  • Could have more sports events streamed
  • Sign-up bonus is not available in NSW, SA, VIC or WA

Ladbrokes Review

Ladbrokes Promotion Code 2018

When you sign-up to Ladbrokes you are asked on the sign-up form whether you have a 2018 Ladbrokes Bonus Code. Make sure you enter the MAXIMUMBONUS code and you will qualify for $500 in bonus bets, or the MAXCASH promo code to qualify for $250 in bonus bets. There are several other offers are available - the deposit $25, get $75 in bonus bets when using the MAXBET75 promo code and the deposit $50, get $150 in bonus bets when using the MAXBET150 promotion code.

Ladbrokes Promo Codes

Bonuses AvailablePromotion Code
Up to $500 (first bet match)MAXIMUMBONUS
Up to $250 (first deposit match)MAXCASH
Up to $250 (first bet match)MAXCASH250
Deposit $25, Get $75MAXBET75
Deposit $50, Get $150MAXBET150
Ladbrokes Odds BoostAvailable once a day on ANY race

How to claim the offers:

  • Use the exclusive MAXIMUMBONUS 2018 Ladbrokes promotion code on the sign-up page to claim you maximum bet. You will get up to $500 in bonus bets with the new customer offer being a 100% bonus on your first bet.
  • Use the Ladbrokes Australia 2018 promotion code MAXCASH to claim a 100% match on your first deposit up to $250.
  • Use the Ladbrokes promotion code MAXBET75 and get the deposit $25, get $75 in bonus bets offer.
  • Use the 2018 Ladbrokes promotion codes MAXBET150 or MAGIC5 and get the deposit $50, get $150 in bonus bets deal.
  • Use the 2018 Ladbrokes promo code MAXCASH250 and get up to $250 with the 100% bonus on your first bet.

The offers are not available to residents of NSW, WA, VIC and SA.

Wagering Requirement

You must be aged 18 years or over to bet and participate in this promotion
Correct promo code must be entered
First bet must be made on the same day as registration
Qualifying bet must be a single of $15 or more placed on any sport
Only the win part of each-way bets qualify


Ladbrokes are a long-established player in the betting industry and there is plenty to like about the bookmaker fondly known as the Magic Sign. They have made great strides with their website so that it’s now quick and user-friendly and customers love betting with such a big and popular brand.

Originally British-based, Ladbrokes have moved into the Australian market with the launch of where the main focus is on horse racing, although they are prominent across all sports with over 9000+ markets on offer every single week.

You can now enjoy a range of money back specials across lots of sports and these offers are prominently advertised on the Ladbrokes homepage and within the promotions section. The Magic Sign also offer the "Daily Bonus Bet Challenge", pick your own odds and special offers on particular sporting matches or tournaments.

They are also at the forefront of technology with features like the Ladbrokes InfoHub and Ladbrokes Odds Boost.

Ladbrokes entered the Australian market for the first time following the purchase of from its parent company with the brand set to become a major player in the industry. The buyout means they followed William Hill, Bet365 and Paddy Power in introducing online brands in Australia.

Ladbrokes Promotions

Racing promotions

Ladbrokes’ famous enhanced odds promotions give you the best price possible when backing a winner in the week’s biggest races.

Odds Boost
Boosted odds available for every runner in the nominated race. Simply choose the runner you want to back and do so in the promotions market, and get epic odds for your selection.

Best Tote or SP + 20%
This regular promotion gives you the chance to earn an additional 20% on your winnings in the nominated race. If you back the winner, Ladbrokes will pay out Best Tote or Starting Price (SP) + 20%.

Pick Your Own Odds
If you think your selection will win convincingly, why not boost your odds with Ladbrokes’ unique Pick Your Own Odds feature. Simply increase the margin your selection will win by and watch your odds grow. If your horse wins by more than that margin, Ladbrokes wil pay you the dividend you chose 
Favourite vs Field
If you think a favourite is vulnerable in a certain race, take it on using Ladbrokes’ Favourite vs Field market. Essentially a Lay bet with far less risk, you can take on the favourite by essentially backing every other runner to beat it in one easy bet. If any horse other than the favourite wins, you win.

Ladbrokes VISA Card

For punters that want instant access to their cash, the Ladbrokes VISA Card is a must. Once you’ve applied for and activated your new Ladbrokes VISA Card, you can simply transfer winnings to your card and withdraw at any ATM. Just like any other VISA card, you can use PAYWAVE, shop online, use the card overseas or just withdraw cash from your closest ATM.

Ladbrokes InfoHub

Ladbrokes InfoHub is the new best friend for punters. The innovative product is exclusively available only at Ladbrokes and has an amazing array of data and information available at the press of a button - and for FREE. 

The revolutionary Ladbrokes InfoHub is available on racing and sports events with a wide range of information available, split into a number of different categories - the overview, form guide, featured bets, fluctuations and bet tracker. The combined info helps punters make informed decisions before placing their bets.

The InfoHub icon is displayed on Racing events where it available and you will find the following data and information available (rotate your device to landscape to open InfoHub on mobile devices): 

Overview: The overview of the race gives you a wide range of relevant information like: track conditions, weather, a brief race synopsis, how long there is until the start of the race and a synopsis of the top four runners in the market. 

Form Guide: The form guide provides the same information as the popular form guide that we have always featured on our website, so you will get all the same information, but in an extremely easy to access format. 

Featured Bets: Featured Bets lets you see exactly where the big money has gone in the lead-up to a particular race. If one of Australia’s biggest punters has $50,000 on Criterion in the lead-up to the Ladbrokes Caulfield Stakes then you will see it in the Featured Bets section of the InfoHub. 

Fluctuations: Fluctuations shows you the price movements for each and every runner in the lead-up to your selected race. This data shows you the horses that have been well supported in the market and those that have been on the drift in the lead-up to the race. 

Bet Tracker: Bet Tracker basically takes the featured bets and the fluctuations to show you exactly how much has been wagered on every single horse in a selected race. The volume of bets per runner is indicated by the blue line and the money that has been wagered per runner is indicated by the red line. 

Live Video: You can watch live coverage of the race you’re viewing directly in InfoHub. If you are viewing a Victorian thoroughbred race, live coverage will begin three minutes before the scheduled start time. 

Speed Maps: Speed Maps are used to calculate the settling position of each horse in the first part of a race. You can use data in Speed Maps to identify horses that end up leading the race, or settling at the back of the field. This data can be helpful when trying to make a call on a runner’s winning prospects. 

The InfoHub is also available for selected Sports events too and you will find the following data available.

Overview: The overview of the race gives you a wide range of relevant information like: recent win/lose history, pre-game written analysis, win/draw/loss record, over/under records and away/home records. 

Head 2 Head: The Head 2 Head are offers in-depth statistical analysis about the previous encounters between the two sides or players. 

Featured Bets: Featured Bets lets you see exactly where the big money has gone in the lead-up to a particular event. If one of Australia’s biggest punters has $50,000 on the North Queensland Cowboys in the lead-up to the NRL Grand Final then you will see it in the Featured Bets section of the InfoHub. 

Fluctuations: Fluctuations shows you the price movements for each team or runner in the lead-up to the selected event. This data shows you the team or player that has been well supported in the market and those that have been on the drift in the lead-up to the event. 

Bet Tracker: Bet Tracker basically takes the featured bets and the fluctuations to show you exactly how much has been wagered on each team or player in a selected event. The volume of bets per runner is indicated by the blue line and the money that has been wagered per runner is indicated by the red line. 

Ladder: The Ladder section not only gives you the official competition ladder for your sporting competition as well as how the ladder would stand under different conditions with a range of different variables. One of the most interesting aspects of the Ladder section is that you can customise the ladder based on selected filters. 

Live Video: You can watch live coverage of selected sporting events you’re viewing directly in InfoHub. For a full rundown on the Ladbrokes Live Streaming service, see below.

Ladbrokes Odds Boost

Ladbrokes Odds Boost is one of the most popular features with racing punters following the launch of the product. It does exactly what you would think it might, boosts the price of any runner in any horse racing, harness racing or greyhound racing event. 

Punters can get one Odds Boost a day - enhancing the price on their bet. That bet can be on one of the day's races or an event coming up in the next few days or weeks. 

So long as Ladbrokes have a market, you can tap the Odds Boost button and get inflated odds for that runner. Remember, choose wisely whether to accept the odds. You've got one boost per day to use.

The Odds Boost quota is topped up at around 12.00am each day, but it must be remembered that boosts are only available for use within a 24 hour period and any unused boosts will not be rolled over to another day. So remember to use them each day if you want to take advantage of the promotion.

We tried out the Ladbrokes Odds Boost and the odds are boosted by varying amounts depending on the runner you are thinking of betting on.

For example, when we trialled it for the first time the price of favourite Press Statement increased from $1.50 to $1.75 with the Odds Boost, while we got an extra $0.50 on Xtravagant's price as it inflated from $3.50 to $4.00. Double figure odds runners were boosted by up to $20.

You are not able to use free or bonus bets with Odds Boost. You cannot Cash Out a bet that has been placed with Odds Boost. The Cash Out icon will switch to Not Available when the Odds Boost has been activated

Odds and Markets

The ‘Magic Sign’ have competitive odds but also rely on brand and quality of service to bring in and retain customers. While it is rare that Ladbrokes will be best price about a particular player, team or horse, you can guarantee a fast pay-out if your selection wins. It’s fair to say that their racing product is superior to most of their competitors.

Soccer punters will be satisfied with the wide range of markets on the big matches, while they have a dynamic In-Play product for betting on NRL, AFL, soccer, cricket, tennis and rugby amongst other sports. They cater for a wide range of other sports and also get a gold star for their volume of special markets. 

Ladbrokes also offer a wide range of money back specials every week, which means that losing bets are often refunded on the biggest sporting events. They are particularly strong on horse racing special offers and the chance for you to increase your winnings.

Ladbrokes Website

The website is now not only one of the quickest in the industry but also has much better navigation when it comes to finding your bet than it once did. It is broken down into Racing, Sports, Novelty and Promotions making it easy to find what you are looking for with markets displayed for the sporting events starting soon as well as the big markets.

The second you arrive at the Ladbrokes home page, it’s clear to see well-developed site is built on style and simplicity. The top menu bar features Racing, Sport, Live Betting, Promotions and more, while sets of quick links make it easy to place a bet on upcoming events.

By clicking on Racing, users are taken to the Racing page which shows the day’s thoroughbred, harness and greyhound racing from Australia and abroad.

For sports punters, clicking on the Sports menu brings up an A to Z list of available sports while also offering quick links to featured upcoming sports.

The website is one of the quickest in the industry which means you don’t have to miss placing a bet while waiting for a page to load.

The main menu features a ‘How To’ that can provide an answer to the most frequently asked questions, while the ‘Promotions’ menu shows the latest special offer for both racing and sport.

Placing a bet is a nice straightforward business and you will usually get paid into your bank account within 48 hours of making a withdrawal.

Ladbrokes App

The neat looking app loads immediately and is easy to use with four main functions across the screen of your mobile device. Once you have logged in, select ‘Next To Go,’ ‘Racing,’ ‘Sports’ or ‘Promos’ to find what you are looking for.

Unlike other betting apps, the race countdown is in real time and shows how many minutes and seconds are left before your event.

Just below the four main function buttons is a list of upcoming events. These are broken up into next to go - races, popular sports, next to go – sports and racing futures.

By clicking on Racing in the main menu, a list of all the day’s racing appears and is sorted into thoroughbred, harness, greyhound and Futures.
You have the option of tapping on each code to narrow your results, while the easy to use racing calendar makes finding future races easy to find.

The Sport menu brings up the most popular sports, as well as an A to Z list of sport and a count that shows how many events and markets that are available for each sport.


Live Streaming

Ladbrokes are one of a select number of Australian bookmakers who stream live racing from all Victorian tracks. Those include all races from Flemington, Caulfield and Moonee Valley, including the Melbourne Cup, Caulfield Cup and Cox Plate, as well as smaller provincial tracks. The live streams are available via the website, app and dedicated mobile site and can also be watched from with the Ladbrokes InfoHub.

Ladbrokes also offer live streaming of sports events. Although they don't have the same array of sports as bet365, the leading bookmaker when it comes to live stream services with up to 40,000 events broadcast live every year, you will stil find elite level tennis from the ATP and WTA Tours, soccer from some of the biggest leagues across the world, NBA basketball through the regular season and finals, and much more to watch live online.

Customer Service

Customer service is open from 8am-11pm daily (QLD time) and is very dependable, with staff very quick to respond to customer email queries. There is a comprehensive FAQ section which means you might find a solution to your query without contacting a member of staff. Otherwise, they are available by email or telephone to respond to your query.



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*Over 18s only. Wagering requirements apply. State exclusions apply to some offers. Exc. NSW, SA, WA & VIC. Please read the T&Cs of each offer with each bookmaker.

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