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Deposit $30, Get $100 in bonus bets or get $502 in bonus bets

Two top offers including the exclusive 333% deposit match Deposit Match Bonuses
DepositBonusBet withSign Up
New accounts only. Excludes NSW, SA, WA & VIC, Turnover requirements apply. See T&Cs on website

Reasons to join

  • Choice of new customers bonuses
  • Click to Call LIVE betting
  • Trusted bookmaker
  • Not as many sports markets as some rivals
  • Sign-up bonus is not available in NSW, SA, VIC or WA Review

William Hill are one of the world’s most popular bookmakers, having been established more than 80 years ago and remaining a constant piece of betting industry furniture ever since. 

William Hill is now one of the most exciting online gaming brands in the business. The William Hill brand was launched in Australia in February 2015 when it replaced Sportingbet and Tom Waterhouse bookmaker has subsequently been merged. Centrebet, which William Hill also owns, remains a standalone betting agency.

William Hill Australia offer an excellent horse racing service with a first class offering when it comes to thoroughbred racing, harness racing and greyhound sports. They will also offer a vast number of sports betting options including in the hugely-popular AFL, NRL, Super Rugby and cricket.

New Customer Offer

William Hill have two new customer offers to take advantage of:

1. Deposit $30, Get $100 in bonus bet with the 333% new customer bonus. 

2. Get up to $502 in bonus bets with the 100% first deposit match.

Excludes NSW, Vic, WA & SA residents.

Wagering Requirement

Your first bet must be placed on a selection(s) with single/cumulative odds greater than $1.20.


When it comes to bookmakers with experience, they don’t come any bigger than William Hill. The company was originally founded in 1934 and operate over 2,000 licensed betting offices in the UK. In addition to shops and online, Hills have a huge telephone betting operation. 

The brand was set to arrive in Australia in 2013 following the purchase of Sportingbet Australia, Centrebet and Tom Waterhouse but the move was put on hold.

William Hill Australia was, however, launched in 2015 when it replaced Sportingbet and Tom Waterhouse has since been merged into the new bookmaker. Centrebet remains a standalone betting agency.

William Hill is one of the most trusted betting brands in the betting industry and have been listed on the London Stock Exchange since 2002. The firm now have 18,000 employees based in the UK, Ireland, Gibraltar, Israel and Bulgaria. The sportsbook operation was transferred from the UK to Gibraltar in 2009, saving the company millions of pounds per year in tax.

Odds and Markets

Horse racing customers are well serviced by the William Hill-owned trio of bookmakers, who offer betting opportunities on every meeting taking place across Australia on a daily basis. There is also the chance to bet on special markets as well as place multiple bets across different meetings. Those wishing to bet on overseas racing will also find opportunities across the globe.

There are also an impressive range of sports covered by this bookmaker and, while the domestic sports are the ones covered in most detail such as AFL, NRL, cricket and Super Rugby and take the odds and markets from parent company William Hill and offer customers a wide range of betting opportunities when it comes to soccer and other global sports.


The dedicated William Hill Australia site was launched in February 2015, meaning Australian residents can finally bet with the big global bookmaker.

The website, which builds on the already impressive domain previously offered by Sportingbet, loads quickly, is easy to use with a simple menu on the left and quick odds displayed on the home screen.

William Hill App

The William Hill Australia app is simple to you and speedy to load - everything you need your app to be. When you're trying to place a bet on the go, you'll have little problem with the app. It is well designed, neat and allows you access to all of the markets available on the website. 

The app is available from the App Store for iPhone and iPad users as well as in Android format for customers with other devices and tablets.

Customer Service

Customer Service is available online through the live chat option on the William Hill website, via email or telephone meaning you will quickly get a response to any query you have. 


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