After making the AFL Grand Final in 2015, the West Coast Eagles stumbled in their bid to go one better last year, bowing out to eventual premier, the Western Bulldogs, in the first week of the finals.
Can the Eagles bounce back or will it be another year of frustration for the Perth side? Here is our preview of the upcoming year.
2016 position: 7th
2017 Difficulty Rating: 7/10
Off season movements
ARRIVALS: Daniel Venables, Josh Rotham, Willie Rioli, Jake Waterman, Drew Petrie (North Melbourne), Sam Mitchell (Hawthorn), Nathan Vardy (Geelong)
DEPARTURES: Damien Cavka, Xavier Ellis, Kane Lucas, Patrick McGinnity, Corey Adamson, Jamie Bennell, Mitch Brown, Brant Colledge, Alec Waterman
There were plenty of raised eyebrows at West Coast's moves over the trade period but the decision to pick up Hawthorn champion, Sam Mitchell, as well as Drew Petrie and Nathan Vardy may pay dividends.
Mitchell adds another dynamic to an already brilliant midfield, while Petrie and Vardy represent great insurance in the ruck, given that Nic Naitanui is set to spend the majority of the year on the sidelines. NicNat was sorely missed in the Eagles Elimination Final loss to the Dogs in 2016.
Adam Simpson's side have copped a reasonably challenging draw but will enjoy 12 games at Domain Stadium, which has been a bit of a fortress over the years. If the Eagles can go some way to overcoming their woes when travelling to Victoria, a top four finish is not out of the question.
Boasting one of the most potent forward lines in the competition, the Eagles just need to get their hands on the ball more often, particularly when playing away.
Mitchell will help in this area and the 2012 Brownlow Medalist is at odds of $26 with William Hill to add a second medal to his collection, as is the Eagles Matt Priddis.
In the race for the premiership, West Coast are at the $13 quote with CrownBet, while they are rated a $2.75 chance of finishing Top 4.
Key betting odds
Premiership: $13 CrownBet
Top 4: $2.75 CrownBet
Top 8: $1.50 CrownBet
Coleman: Josh Kennedy $4 William Hill
Brownlow: Matt Priddis $26 William Hill
Brownlow: Sam Mitchell $26 William Hill
I am not quite convinced that West Coast are top four material and the safe play may be to take them to make the eight instead. With more than half their games at Domain Stadium, they are all but certain of featuring in the finals again.