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COLEMAN MEDAL TIPS & BETTING ADVICE

The Coleman Medal is awarded to the player who kicks the most goals during the Australian Football League’s (AFL) home-and-away season.

It is one of the most prestigious pieces of silverware on offer at the AFL Awards night and was first awarded in 1981. The medal honours John Coleman, a legendary Essendon forward whose career, while short, was extraordinary.

Between 1949 and 1954, Coleman booted 537 goals in just 98 games and was the league’s leading goalkicker for an unprecedented five straight seasons.

Fast forward to the modern era, and you can bet on which player will kick the most goals during the AFL’s regular season.

Here at Bettingpro.com.au, our team of expert writers discuss what to consider when betting on the latest Coleman Medal odds. We’ve looked back to spot any historical trends and at which part of the season the race for the Coleman Medal begins to intensify.

COLEMAN MEDAL ODDS

Keep up to date with the latest Coleman Medal odds throughout the AFL season with weekly updates of the leading goalkickers’ market.

Check out the latest and best 2025 Coleman Medal odds.

BETTING ON THE COLEMAN MEDAL

Betting on the Coleman Medal market is as straightforward as it gets—there’s no top-three finish and no each-way safety net; it’s a pure head-to-head race to see which player can outscore the rest of the AFL across the home-and-away season. In other words, if you’re placing a bet, you’re backing one player to stand above all others as the league’s most prolific goal kicker.

In this sense, it’s a simple market to understand, but there are certain Coleman Medal betting tips you should consider before playing your bet. To give you the best chance of finding value, we’ve outlined the most important Coleman Medal betting insights below.

Being Available

Players have a significantly better chance of winning the Coleman Medal if they remain available for selection throughout the season. For example, a generational kicker with a history of injuries may present a risky bet. The same applies to players with a record of accumulating suspensions. Every fixture is crucial in the race for the Coleman Medal, so it’s wise to back players who are likely to be ever-present for their team.

If They’re Good Enough, They’re Old Enough

History shows us that Coleman Medal winners are typically under the age of 30. While 2020 winner Tom Hawkins challenges this trend—being 31 at the time—he remains the only player over 30 in the past 26 years to claim the award. Generally, forwards tend to peak around the 25 to 29 age range, which is considered the sweet spot for potential Coleman Medal contenders.

Standing Tall

If age is a red flag, then height is the giant one you can’t ignore when picking a potential Coleman Medal winner. The reason is simple: no player under 6 ft 3 (190cm) has won the Coleman Medal since 1997. These are stats you can’t overlook as the modern game favours players who can pluck the ball out of the sky and use their long levers to convert opportunities into goals.

In Good Company

Most of the eventual winners of the Coleman Medal come from teams inside the top eight of the ladder. The rationale for this trend is straightforward: teams with stronger offensive threats are likely to kick more goals than those struggling at the bottom. To that end, as the race for finals positions heats up, the list of potential Coleman Medal contenders will begin to narrow. In essence, consider focusing on players from teams with a strong chance of making the finals as these players are more likely to have consistent opportunities to score goals.

Old Heads on Young Shoulders

Since 2013, only three Coleman Medal winners have played in fewer than 100 AFL games. However, three of the last four winners featured in under 100 games played. While this could indicate an evolving trend in the AFL as we’ve seen with age and height, the stats still tell us that over the last 12 years, 75 per cent of the league’s leading goalscorers at the end of the season have played over 100 games.

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COLEMAN MEDAL WINNERS

Note: The following table includes Coleman Medal Winners since the AFL was formed in 1990.

Coleman Medal Betting FAQs

Who won the 2024 Coleman Medal?

Jesse Hogan claimed the 2024 Coleman Medal after an outstanding season in which he kicked 77 goals.

Are there ties for the Coleman Medal?

Yes, there have been ties for the Coleman Medal in the past, though they are rare.

What is the record for the most goals in a single AFL season?

The record for most goals in a season is 150, held by Bob Pratt (1934) and Peter Hudson (1971).

What position do Coleman Medal winners typically play?

The award is usually won by key forwards as they are in the most advantageous position to kick the highest number of goals.