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New bookmaker launched in Australia

An up and coming brand from the team behind Sportingbet

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  • 100% Australian owned
  • Nice-looking site with quick and easy bet placement
  • Not as many sports markets as some rivals

BlueBet became the latest online bookmaker operating in Australia when launched the new brand in November 2015.

In recent years, Ladbrokes and Neds are among the bookmakers to have added their names to the list of impressive betting agencies doing business in Australia.

Those four brands have become firm fixtures within the industry having launched in the last three years.

Now BlueBet have joined that list of bookmakers entering the online betting industry Down Under with a mix of tote and fixed odds betting, and an impressive service across racing and sport.


BlueBet is a 100% Australian-owned bookmaker and his headed up by CEO Michael Sullivan, a familiar name to punters having been the man in charge of Sportingbet before the brand became William Hill earlier in 2015.

BlueBet is based in NSW at Randwick Racecourse and is licensed by Racing NSW and regulated by the NSW Office of Liquor, Gaming and Racing, and also a member of the NSW Bookmaker’s Co-operative.

Sullivan set up the new bookmaker, which bears a striking resemblance to Sportingbet, after leaving his position with William Hill. He intends to recreate the success he enjoyed with the Sportingbet brand.

Odds and Markets

BlueBet offer an array of markets via – although the fledgling bookmaker’s variety does not match some of their more established rivals.

You will find comprehensive coverage of racing (thoroughbred, harness and greyhound) from across Australia and New Zealand as well as from worldwide venues.

When it comes to sport, the major sports markets are available for AFL, NRL, soccer, cricket, rugby union, tennis and more. If you are after something more obscure, then you’re unlikely to find it at BlueBet – although the do cater for some minority sports.

Odds-wise, you will find BlueBet fall into line with most of their competitors and you will be getting plenty of value for the bucks when placing bets.


The BlueBet website is neatly designed and it is easy to find the market, game or event you are looking for is pretty simple – largely thanks to it being broken down into Racing and Sports. There is shortcuts to upcoming key events and popular markets.

Placing a bet is equally stress-free with the betslip loading on the right-hand side of the page once you’ve made your selections. You can bet in singles or multis with BlueBet.

Customer Service

You can contact BlueBet one of four ways – by phone, email, fax or post.


Racing: 1800 797 066

Sport: 1800 797 558

Customer Service: 1800 797 644



Within Australia – 02 9571 0033

Outside Australia – +61 2 9571 0033


PO Box 141

Randwick NSW 2031

Ready to take your bookmaking experience up a notch? Check out our betting websites in Australia page where we review and give comprehensive details on what bookmakers are best for you!

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