bet365 Australia Review

bet365 is the world’s largest online betting company and one of the most popular bookmakers in Australia. Founded by Denise Coates in Stoke-on-Trent, England in 2000, bet365 launched in Australia in 2012 and has since become a go-to platform for millions of Australian punters.

What sets bet365 apart from competitors like Neds and Ladbrokes is its industry-leading live streaming, unmatched in-play betting interface, and sheer depth of markets across every sport. The bet365 sportsbook covers more than 30 sports, from AFL and NRL to niche markets like table tennis and eSports.

In this comprehensive bet365 Australia review, we cover everything you need to know — betting markets, live streaming, the bet365 app, deposit and withdrawal methods, bet types, horse racing features, and how to sign up. Whether you’re a seasoned punter or looking to create a bet365 account for the first time, this guide has you covered.

Use code 365AUCODE when signing up — see our bet365 referral code page for full details.

 

The History of bet365

bet365 was founded in 2000 by Denise Coates CBE alongside her father Peter Coates and brother John Coates. The family had been involved in the betting industry since the 1970s, when Peter Coates built a chain of up to 59 betting shops across England’s Midlands. Denise, who had worked in the family business since university, foresaw the shift to online gambling and purchased the domain bet365.com in 2000.

The site launched in 2001, funded by a £15 million loan from the Royal Bank of Scotland secured against the family’s betting shop chain. That chain was later sold to Coral for £40 million in 2005, and the proceeds were reinvested into the online platform. This strategy of aggressive reinvestment fuelled bet365’s growth into the world’s biggest online bookmaker.

Key milestones in bet365’s history include launching poker in 2004, adding multiple languages and currencies (now 25 currencies), acquiring US specialist Bowman Sportsbook in 2006, and launching in Australia in 2012. Denise Coates continues to run the company as joint CEO, holding 50.1% of shares. Her brother John holds the other joint CEO role, while father Peter remains chairman of both bet365 and Stoke City FC.

Today, bet365 operates in dozens of countries and employs thousands of staff, making it one of the largest private companies in the UK. In Australia, it holds a licence issued by the Northern Territory Racing Commission.

 

Betting Markets Available at bet365

bet365 offers one of the widest ranges of betting markets of any Australian bookmaker. The sportsbook covers major Australian sports as well as dozens of international competitions.

Sport	Markets Available
AFL	Head-to-head, line, total points, first goal, SGM, Brownlow, Coleman, premiership futures
NRL	Head-to-head, line, total points, first try scorer, SGM, Dally M, premiership futures
Horse Racing	Win, place, each way, exacta, trifecta, First 4, quinella, quaddie, fixed odds, tote, futures
Soccer	Match result, both teams to score, total goals, correct score, first goal scorer, handicap, SGM
Cricket	Match winner, top batsman/bowler, total runs, series winner, BBL, IPL, international Tests
Tennis	Match winner, set betting, game handicap, total games, tournament winner, Grand Slams
Basketball	NBA head-to-head, line, total points, player props, NBL, NCAA
Golf	Tournament winner, top 5/10/20 finish, head-to-head matchups, round leader

Beyond the major sports, bet365 also offers markets on boxing, UFC/MMA, darts, motorsport (F1, V8 Supercars), American football (NFL), baseball (MLB), ice hockey (NHL), rugby union, greyhound racing and novelty markets (entertainment, politics). For Australian punters, the depth of horse racing coverage is particularly impressive — bet365 covers every Australian thoroughbred and greyhound meeting, plus international racing from the UK, Ireland, Hong Kong and more.

 

Betting Live on bet365

bet365’s live in-play betting is widely regarded as the best in the industry. The platform offers real-time odds updates, live match graphics, and a massive range of in-play markets across dozens of sports simultaneously.

Under Australian law, in-play bets can only be placed by telephone — online in-play betting is not permitted for Australian customers. bet365 makes this process as smooth as possible with a dedicated phone betting number. Simply call bet365, quote your account number, and place your live bet over the phone while watching the action unfold on screen.

The bet365 live centre displays real-time match statistics, momentum indicators, and ball-by-ball updates for cricket, point-by-point for tennis, and minute-by-minute for soccer. Even though you need to phone in your bet, the visual experience of tracking live markets on bet365 is unmatched by other Australian bookmakers.

 

bet365 Live Streaming

Live streaming is one of bet365’s strongest features and a key reason many Australian punters choose the platform. bet365 streams thousands of events per year directly through their website and app.

What you can watch live on bet365:

• Horse racing — every Australian thoroughbred and greyhound meeting, plus UK, Irish and international racing
• Soccer — selected matches from the A-League, EPL, La Liga, Serie A, Bundesliga, Champions League and more
• Cricket — international matches and selected domestic tournaments including the BBL and IPL
• Tennis — ATP Tour, WTA Tour and Grand Slam tournaments
• Basketball — selected NBA and NBL games

To access live streaming, you need a funded bet365 account or to have placed a bet within the last 24 hours. Streams are available on both desktop and the bet365 mobile app.

Under Australian law, we are required to inform you that Live Streaming on bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018.

 

bet365 App Review

The bet365 app is available for both iOS and Android and mirrors the full desktop experience. It’s one of the most polished betting apps available to Australian punters, with fast load times, intuitive navigation and the same live streaming features as the website.

Key features of the bet365 app:

• Full live streaming of racing and sport
• In-play match centre with live statistics
• Same game multi builder
• Quick deposit and withdrawal via the banking tab
• Push notifications for bet results and market changes
• Biometric login (Face ID / fingerprint)

The iOS app can be downloaded directly from the Apple App Store. The Android app is available from Google Play or as a direct APK download from the bet365 website. For a step-by-step installation guide, see our bet365 app download guide.

 

How to Sign Up for bet365 Australia

Creating a bet365 account takes just a few minutes. Here’s how to register and start betting.

Step 1: Visit the bet365 website — Go to bet365.com.au and click the “Join” button in the top-right corner.

Step 2: Enter your details — Fill in your name, date of birth, email address, phone number and residential address. Make sure all information is accurate as it will be used for account verification.

Step 3: Create your login — Choose a username and secure password. Use code 365AUCODE in the referral code field — see our bet365 bonus code page for details.

Step 4: Set a deposit limit — bet365 encourages responsible gambling. You’ll be prompted to set a deposit limit during sign-up.

Step 5: Make your first deposit — Choose from bank transfer, debit card, PayPal, POLi, Apple Pay, BPAY or bet365 Mastercard. The minimum deposit is $10.

Step 6: Start betting — Once your deposit is credited, you can start placing bets on any sport or racing event.

You’ll need to verify your account within 72 hours by providing photo ID (driver’s licence or passport) and proof of address. Verification is typically completed within 48 hours.

 

bet365 Deposit Options

bet365 offers more deposit methods than most Australian bookmakers, making it easy to fund your account regardless of your preferred banking method.

Method	Min Deposit	Processing Time
Visa / Mastercard (Debit)	$10	Instant
PayPal	$10	Instant
Apple Pay	$10	Instant
POLi	$10	Instant
Bank Transfer	$10	1-3 business days
BPAY	$10	2-4 hours
bet365 Mastercard	$10	Instant

 

bet365 Withdrawal Methods

Withdrawing your winnings from bet365 is straightforward. The available methods and processing times are listed below.

Method	Min Withdrawal	Processing Time
Bank Transfer	$10	1-5 business days
PayPal	$10	Within 24 hours
bet365 Mastercard	$10	Instant

The bet365 Mastercard is a standout withdrawal option. It’s a prepaid debit card linked directly to your bet365 account, giving you instant access to your winnings at any ATM or for online and in-store purchases. To apply, log into your bet365 account, go to Bank → bet365 Mastercard tab, and follow the prompts. The card arrives within 7-10 business days and can be activated through the bet365 Mastercard portal. Note: a $2 monthly inactivity fee applies after 180 days of no use.

 

bet365 Withdrawal Times

How long a bet365 withdrawal takes depends on your chosen method. Here’s what to expect.

Bank Transfer: The most common withdrawal method. Typically takes 1-5 business days to arrive in your bank account. Processing begins within 24 hours of your request.

PayPal: The fastest standard option. Withdrawals are processed within 24 hours and funds appear in your PayPal balance almost immediately after processing.

bet365 Mastercard: The fastest overall. Funds are available on your bet365 Mastercard instantly after the withdrawal is processed, and you can spend or withdraw cash at any ATM straight away.

Withdrawal times can be delayed if your account hasn’t been fully verified. Make sure your ID verification is complete before requesting your first withdrawal to avoid holdups.

 

bet365 Cash Out

bet365 offers a cash out feature on selected markets, allowing you to settle a bet before the event finishes. This lets you lock in a profit if your bet is winning, or cut your losses if things aren’t going to plan.

How cash out works:

• When cash out is available, you’ll see a green “Cash Out” button on your open bet in the My Bets section
• The cash out value updates in real time based on current market odds
• You can accept the full cash out amount, or use Partial Cash Out to settle part of your bet while leaving the rest running
• Auto Cash Out lets you set a target value — bet365 will automatically cash out when that value is reached

Cash out is available on a wide range of sports including AFL, NRL, soccer, tennis, cricket, basketball and horse racing (selected markets). It’s one of the most-used features on the bet365 platform and a significant advantage over bookmakers that don’t offer it or offer limited cash out options.

 

bet365 Account Verification

All new bet365 accounts must be verified within 72 hours of creation. This is a legal requirement under Australian gambling regulations and ensures the security of your account.

What you need:

• Photo ID — Australian driver’s licence or passport
• Proof of address — utility bill or bank statement (if address on ID doesn’t match)

Verification is completed online — you upload documents through your bet365 account under Services → Members → Verify Your Account. Processing typically takes 24-48 hours, though it can be longer during peak periods. Once verified, you can deposit, bet and withdraw without restriction.

 

bet365 Bet Types Explained

bet365 supports a comprehensive range of bet types for both sports and racing.

Bet Type	Description
Singles	A bet on one selection in one event. The simplest bet type.
Multis / Accumulators	Combine 2+ selections into one bet. All legs must win for the bet to pay out.
Same Game Multi (SGM)	Combine multiple selections from the same match. Available on AFL, NRL, soccer, cricket and more.
Each Way	Two bets in one — a win bet and a place bet. Used primarily in racing and golf.
Exotics (Racing)	Quinella, exacta, trifecta, First 4, quaddie — pick multiple placegetters in one race or across races.
Futures / Outrights	Bet on long-term outcomes like AFL premiership, NRL premiership, or Melbourne Cup winner.

 

bet365 Odds

bet365 is widely recognised as offering competitive odds across the board. For horse racing, the bet365 tote (known as 365 Tote) provides an alternative to traditional tote pools, often delivering higher dividends. Fixed odds on racing are typically in line with or better than major competitors.

On sports, bet365’s odds are consistently competitive for AFL, NRL, soccer and tennis. Their early markets and futures pricing — particularly for premiership and outright markets — tend to be among the first available and competitively priced. The sheer volume of markets bet365 offers also means you’re more likely to find niche betting options here than at smaller bookmakers.

 

bet365 Horse Racing

Horse racing is one of bet365’s strongest verticals in Australia. The platform covers every domestic thoroughbred and greyhound meeting, plus international racing from the UK, Ireland, Hong Kong, Japan, France and more.

Key horse racing features on bet365:

• Live streaming of every Australian race meeting — thoroughbred and greyhound
• Fixed odds and tote — choose between locking in a price or taking the pool dividend
• 365 Tote — bet365’s own tote product, often paying higher dividends than the official TAB tote
• Early prices — fixed odds available well before race time on feature meetings
• Exotic bets — quinella, exacta, trifecta, First 4 and quaddie on all meetings
• Flucs — real-time fluctuation tracking showing price movements

For major carnivals like the Melbourne Cup, Cox Plate and The Everest, bet365 offers enhanced markets including specials, novelty bets and ante-post futures. For more on racing bet types, see our First 4 calculator and Quaddie calculator guides.

 

bet365 Alternatives

While bet365 is one of the strongest all-round bookmakers in Australia, it’s worth having accounts with multiple operators to compare odds. Here are our recommended alternatives.

Bookmaker	Best For	Review
Picklebet	Quick sign-up, social betting, clean mobile experience	Review
Dabble	Excellent SGM builder, social feed, modern interface	Review
Neds	Wide market depth, competitive odds, player prop markets	Review
Ladbrokes	Best racing odds, extensive NRL/AFL markets, same-race multi	Review

For a full comparison of all licensed Australian bookmakers, visit our best betting sites Australia guide.

 

Contact bet365 Australia

bet365 offers several ways to get in touch with their Australian customer support team.

• Live Chat — available 24/7 through the bet365 website and app. Click the “Chat” icon to connect with a support agent. This is the fastest way to resolve most issues.
• Email — send a message through the Contact Us form in the Help section. Response times are typically within a few hours.
• Phone — call bet365 on their Australian phone line to place in-play bets or resolve account issues. The number is available in your account under Services → Contact Us.

bet365 also has a comprehensive Help Centre at help.bet365.com.au covering account management, deposits, withdrawals, verification, responsible gambling and more.

 

Frequently Asked Questions about bet365 Australia

Is bet365 legal in Australia?

Yes, bet365 is fully legal and licensed in Australia. bet365 holds a sports bookmaker licence issued by the Northern Territory Racing Commission, which authorises it to offer betting services to Australian customers. All Australian gambling regulations, including responsible gambling requirements, apply to bet365.

What is the minimum deposit on bet365 Australia?

The minimum deposit on bet365 Australia is $10 across all payment methods including debit card, PayPal, POLi, Apple Pay, BPAY and bank transfer.

How long do bet365 withdrawals take?

Withdrawal times vary by method. PayPal withdrawals are processed within 24 hours. Bank transfers take 1-5 business days. The bet365 Mastercard provides instant access to withdrawn funds. See our withdrawal times section above for full details.

Does bet365 offer same game multis?

Yes, bet365 offers same game multis (SGM) across a wide range of sports including AFL, NRL, soccer, cricket, basketball and tennis. You can combine multiple selections from the same match using the bet builder feature.

Can I watch live sport on bet365?

Yes, bet365 offers extensive live streaming of horse racing (every Australian meeting), soccer, cricket, tennis, basketball and more. You need a funded account or to have placed a bet in the last 24 hours to access live streams.

Who owns bet365?

bet365 is owned by the Coates family from Stoke-on-Trent, England. Denise Coates CBE holds 50.1% of the company and serves as joint CEO alongside her brother John Coates. Their father Peter Coates is the company’s chairman. bet365 was founded in 2000 and launched in Australia in 2012.

What is the bet365 referral code for Australia?

The current bet365 referral code for Australian customers is 365AUCODE. Enter this code when creating your account. For full details on what the code offers, visit our bet365 referral code page.