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Hawthorn lead the early 2027 AFL premiership market after the trade period, ahead of three-time premiers Brisbane and Fremantle. Odds, contenders and key 2027 dates.
Hawthorn are the early favourites for the 2027 AFL premiership after adding Zach Merrett and Ben King in the trade and free agency periods. Brisbane, who beat Fremantle 14.12 (96) to 12.17 (89) in the 2026 Grand Final for a third flag in a row, are next in the market, with Fremantle third. The 2027 season starts on Wednesday 17 March, later than usual because the MCG hosts the 150th anniversary Test from 11 to 15 March, and the Grand Final is on Saturday 2 October. Below: the early 2027 market, what the off-season changed for each contender, the key dates, and a record of how the 2026 market played out. The 2026 AFL Draft is on 19 and 20 November.
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AFL Premiership 2027: Hawthorn $5 favourites (Ladbrokes, 15 October), ahead of Brisbane $5.50 and Fremantle $6.
Brisbane won the 2026 flag. Round 1 starts Wednesday 17 March 2027. 2026 Grand Final result →
Brisbane won the 2026 flag. Round 1 starts Wednesday 17 March 2027. 2026 Grand Final result →
AFL Premiership Odds 2027: The Early Market
| Team | 2026 finish | 2027 Premiership Odds |
|---|---|---|
| Hawthorn Hawks | Preliminary final (4th) | $5.00 |
| Brisbane Lions | Premiers (3rd) | $5.50 |
| Fremantle Dockers | Grand Final (1st, minor premiers) | $6.00 |
| Geelong Cats | Semi-final (5th) | $10.00 |
| Western Bulldogs | Elimination final (8th) | $11.00 |
| Sydney Swans | Preliminary final (2nd) | $12.00 |
| Carlton | Elimination final (10th) | $17.00 |
| Collingwood Magpies | Wildcard Round (9th) | $17.00 |
| Adelaide Crows | Semi-final (6th) | $21.00 |
| Melbourne Demons | Wildcard Round (7th) | $21.00 |
| Gold Coast Suns | 13th | $26.00 |
| GWS Giants | 12th | $41.00 |
| St Kilda | 11th | $41.00 |
| Port Adelaide | 15th | $81.00 |
| North Melbourne | 14th | $81.00 |
| West Coast Eagles | 16th | $151.00 |
| Essendon | 18th | $151.00 |
| Richmond | 17th | $201.00 |
Ladbrokes 2027 premiership prices as published on 15 October 2026, the day after the trade period closed, in Zero Hanger’s market roundup. They were taken before the 2027 fixture was released and before the draft, so confirm the current price with your bookmaker before betting.
The 2027 Contenders
Hawthorn Hawks
The trade period winners. Hawthorn lost the 2026 preliminary final to Brisbane by nine points, then brought in Essendon midfielder Zach Merrett by trade and Gold Coast forward Ben King as a restricted free agent, and their exits, Finn Maginness among them, are unlikely to touch their best 22. The cost is draft capital: they have no pick before 29 this year. The read: the shortest price is earned, but it is a price on a list that has not played a game together yet. They open 2027 against Brisbane at the MCG on Friday 19 March.
Brisbane Lions
Three straight premierships, and a fourth would match Collingwood’s run from 1927 to 1930, the only one in VFL/AFL history. The off-season took more than it gave: Lachie Neale left for Collingwood as a free agent, Keidean Coleman went to Essendon and Sam Marshall to St Kilda, and Cameron Bruce takes over as coach from Chris Fagan. The read: the best September side of the last three years, priced behind Hawthorn because of what walked out the door.
Fremantle Dockers
Minor premiers on 19-4 and 137.2 per cent, the best home-and-away side by a distance, and beaten in the Grand Final after leading by 17 inside the last five minutes. A quiet off-season: Nathan O’Driscoll left for Richmond, but the core of the list is intact. The read: the strongest case on 2026 form alone. They start at home against the Western Bulldogs on Thursday 18 March.
Geelong Cats
The biggest movers into the top four of the market after adding Toby Greene as a free agent from GWS, ruckman Rowan Marshall from St Kilda and defender Jordan Ridley from Essendon, with Jack Bowes going the other way. Geelong also play ten home games at GMHBA Stadium in 2027.
Western Bulldogs and Sydney
The Bulldogs landed Port Adelaide midfielder Zak Butters as a restricted free agent and Adelaide’s Jordon Butts as a free agent. Sydney, second on the ladder in 2026, lost All-Australian defender Nick Blakey to North Melbourne and Joel Amartey to Carlton, and open the season against Geelong at the SCG.
Best of the Rest
Carlton and Collingwood ($17 each) both strengthened: Carlton with Lachie Whitfield and Joel Amartey, Collingwood with Lachie Neale. Adelaide and Melbourne ($21) sit just behind. At the bottom, Essendon ($151) hold pick 1 in the draft and Richmond ($201) picks 2 and 5, so both are building for later than 2027.
2027 AFL Season: Key Dates
| Event | Date |
|---|---|
| 2026 AFL Draft | Thursday 19 and Friday 20 November 2026 |
| Round 1 | Wednesday 17 to Sunday 21 March 2027 (Sydney v Geelong, SCG, Wednesday 7:30pm) |
| Round 2 (Easter) | Easter weekend; Geelong v Hawthorn at the MCG on Easter Monday |
| Gather Round (Round 4) | Thursday 8 to Sunday 11 April 2027, South Australia |
| Final home-and-away round (Round 24) | Ends Sunday 30 August 2027 |
| Grand Final | Saturday 2 October 2027, MCG |
The fixture has dates and times for Rounds 1 to 16. Match-ups and venues are set for Rounds 17 to 24, with dates and times to come.
How the 2026 Market Played Out
Brisbane won the 2026 Grand Final by seven points at the MCG on Saturday 26 September, kicking the last four goals after trailing by 17. Before the finals the market had Brisbane ($2.50) and Fremantle ($2.75) as the two shortest in the premiership betting, so the flag went to the pre-finals favourite, but by the least likely route: a qualifying-final loss to Sydney by 53 and then three straight wins. The match is reviewed in our Grand Final results.
| Team | Final Ladder | Record | Percentage | Pre-finals Odds |
|---|---|---|---|---|
| Brisbane Lions | 3rd | 16-7 | 121.7 | $2.50 |
| Fremantle Dockers | 1st | 19-4 | 137.2 | $2.75 |
| Hawthorn Hawks | 4th | 15-6-2 | 120.1 | $8.00 |
| Geelong Cats | 5th | 15-8 | 122.3 | $13.00 |
| Adelaide Crows | 6th | 15-8 | 117.3 | $17.00 |
| Sydney Swans | 2nd | 18-5 | 136.1 | $18.00 |
| Carlton | 10th | 12-10-1 | 101.5 | $29.00 |
| Melbourne Demons | 7th | 15-8 | 109.6 | eliminated |
| Western Bulldogs | 8th | 13-9-1 | 95.4 | $61.00 |
| Collingwood Magpies | 9th | 12-9-2 | 102.4 | eliminated |
Odds via Picklebet as at 24 August 2026, after Round 24 and before any finals were played. Kept as a record of the 2026 market.
Essendon took the wooden spoon on 2-21, four points behind Richmond (3-20), with West Coast 16th on 4-19.
How Do AFL Premiership Odds Work?
AFL Premiership odds are futures markets. Set before the season starts and revised after every round based on results, injuries, and percentage movements. Most major Australian bookmakers offer two forms: Premiership Winner (one team, all-or-nothing) and Top 4 / Top 8 finish markets. Each-way premiership bets are usually 1/4 odds for finishing top 4. The market is settled on the Grand Final: an outright premiership bet only pays on the eventual flag winner, not on finalists.
AFL Betting Tools & Hubs
- AFL Ladder Predictor: Build your predicted ladder
- AFL Round-by-Round Predictions: Weekly previews + tips
- AFL Match Predictions: Team-by-Team: Every H2H matchup
- Brownlow Medal: 2026 count and winners
- Coleman Medal: 2026 goalkicking and winners
- AFL Finals Bracket 2026: results
- AFL Draft 2026: draft order and prospects
- AFL Same Game Multi Tips
Best Bookmakers for AFL Premiership Odds
Premiership futures markets vary widely between bookmakers, sometimes by a full price point on the favourites. Best practice: shop around. The deepest AFL premiership markets for 2027 are at:
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18+ T&C's Apply. What are you really gambling with? Chances are you're about to lose. Set a Deposit Limit For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au
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18+ T&C's Apply. What are you really gambling with? Chances are you're about to lose. Set a Deposit Limit For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au
#AD 18+ T&Cs Apply Imagine what you could be buying instead. For free & confidential support call 180 0858 858 or visit gamblinghelponline.org.au
18+ T&C's Apply. What are you really gambling with? Chances are you're about to lose. Set a Deposit Limit For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au
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AFL Premiership Odds FAQs
Who are the favourites to win the 2027 AFL premiership?
Hawthorn, at $5 with Ladbrokes on 15 October 2026 after adding Zach Merrett and Ben King. Brisbane were next at $5.50 and Fremantle at $6.
When does the 2027 AFL season start?
Wednesday 17 March 2027, when Sydney host Geelong at the SCG. All 18 clubs play in Round 1, which runs to Sunday 21 March.
When is the 2027 AFL Grand Final?
Saturday 2 October 2027 at the MCG. It is the first October Grand Final outside the 2020 season since 2016, because the season starts late.
Who won the 2026 AFL Premiership?
Brisbane, who beat Fremantle 14.12 (96) to 12.17 (89) in the Grand Final for a third premiership in a row. Before the finals the market had them $2.50 favourites.
Can Brisbane win four premierships in a row?
Only Collingwood has done it in VFL/AFL history, from 1927 to 1930. Brisbane start 2027 under new coach Cameron Bruce and without Lachie Neale, who joined Collingwood.
What are AFL flag odds?
"Flag odds" is Aussie shorthand for AFL Premiership winner odds, the futures market on who wins the Grand Final and lifts the Premiership Cup.
Who got the 2026 AFL wooden spoon?
Essendon, finishing 18th on 2-21 and 8 points. Richmond were 17th and West Coast 16th, and the three clubs hold the first three picks in the 2026 draft.
Who won the 2026 Coleman Medal?
Charlie Curnow of Sydney, with 69 goals, his third Coleman. Full tallies on our Coleman Medal page.
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