BlueBet Code Details

BlueBet stands out as one of the few 100% Australian-owned bookmakers, offering a unique local alternative in the competitive online wagering landscape. Founded by industry veteran Michael Sullivan, BlueBet not only prides itself on its Australian heritage but also on its commitment to providing a personalised betting experience.

While recent changes in Australian gambling laws have phased out the use of welcome bonuses that required special offer codes, BlueBet continues to attract and retain customers with its compelling array of promotions and offers.

These promotions are designed to enhance the betting experience across a wide range of sports and racing events, ensuring that all customers, whether new or existing, have access to exceptional value and exciting betting opportunities.


bluebet homepage


About BlueBet

BlueBet, an independent Australian bookmaker, carves a niche for itself amidst the giants of the online betting industry. Proudly Australian-owned, it offers a boutique alternative that appeals to both casual punters and seasoned bettors.

At the helm is Michael Sullivan, the CEO and founder, whose profound influence on the betting industry spans over three decades. Sullivan, a luminary in the Australian bookmaking scene, launched BlueBet after his tenure with Sportingbet, aiming to inject a more personalized and customer-focused approach into the betting experience.

Under Sullivan’s leadership, BlueBet has flourished, retaining its operational roots and physical presence at the iconic Randwick Racecourse in Sydney. This not only symbolizes BlueBet’s deep connection to Australian racing but also its commitment to maintaining a tangible presence in the community it serves.

Through its operations at Randwick, BlueBet offers a direct and engaging platform for racing enthusiasts, setting itself apart from competitors who operate solely online. This blend of traditional and digital engagement strategies underscores BlueBet’s dedication to the Australian racing culture and its patrons.


Changes in BlueBet Bonus Code Policies

Changes in Australian gambling legislation have significantly impacted the way bookmakers like BlueBet can offer bonuses. Historically, welcome bonuses were a common method used by bookmakers to attract new customers.

However, with the changed regulations, these signup incentives have been prohibited, leading to a shift in how bookmakers engage with their users. BlueBet has adapted by enhancing the overall quality of their service. This includes offering a wider variety of betting markets and providing more competitive odds.

Such improvements aim to enhance the betting experience and provide more value to both new and existing customers, compensating for the absence of traditional welcome bonuses.


BlueBet Betometer Bet Tracker with CTA


How to Sign Up and Use Promotions at BlueBet

Signing up with BlueBet and using promotions is a straightforward process designed to get you started quickly and efficiently. Here’s a simple step-by-step guide to help you through the registration process:

  1. Visit the BlueBet Website: Start by clicking on this link to BlueBet’s official site. This will ensure you are on the correct page.
  2. Navigate to the Sign-Up Button: Once on the BlueBet homepage, look for the ‘Sign-Up’ button. This is typically located at the top right corner of the page.
  3. Complete the Registration Form: Clicking the ‘Sign-Up’ button will direct you to a secure registration form. Here, you will need to provide your personal details such as your name, address, date of birth, and contact information. Ensure that all the information is accurate to avoid any issues with your account verification.
  4. Verify Your Email or Phone Number: After filling out the registration form, you will need to verify either your email address or phone number. This is a standard security measure. BlueBet will send you a verification link or code to the email address or phone number you provided. Follow the instructions to verify your account.

Once your account is verified, you are all set to explore BlueBet’s range of betting options and promotions. Logging into your account will give you access to current promotions, allowing you to take full advantage of everything BlueBet has to offer in terms of betting markets and special offers.


BlueBet’s Betting Offers for Racing and Sports

BlueBet remains a favourite among Australian bettors for its wide range of ongoing promotions and betting offers, particularly in sports and racing. Understanding the needs and preferences of their customers, BlueBet consistently rolls out promotions that enhance the betting experience, making every wager more exciting and potentially more rewarding.


BlueBet Live_Streaming


The Importance of Staying Updated

It is crucial for customers to regularly visit the promotions section of the BlueBet website. This practice ensures that bettors do not miss out on the latest offers, which could enhance their betting strategy and increase their chances of winning. BlueBet’s promotions are frequently updated in response to upcoming sports events and racing fixtures, so staying informed means staying ahead.



Despite the regulatory changes that have eliminated sign-up bonuses, BlueBet’s commitment to providing competitive and valuable promotions remains unwavering.

Their ongoing array of betting enhancements and promotional offers ensures that both new and existing customers find continued value in their betting experience.

BlueBet’s focus on tailored promotions, especially during major sports and racing events, shows a clear dedication to maximizing customer satisfaction and engagement.

We encourage bettors to visit BlueBet and explore the latest promotions. Whether you’re a fan of sports or racing, or both, BlueBet offers a dynamic betting environment where you can enjoy wagering on your favourite events with the added thrill of great promotional offers.

Discover what’s available today and make your betting experience more exciting and rewarding with BlueBet.


For a more comprehensive look at what BlueBet has to offer, check out our full BlueBet review.


FAQ for BlueBet Codes

Is there a specific code required to access promotions at BlueBet?

No, there is no specific BlueBet code required to access promotions. All promotional offers are available directly through their website once you sign up and log into your account.

Can new customers receive a welcome bonus at BlueBet?

Due to recent changes in Australian gambling legislation, BlueBet and other bookmakers are no longer allowed to offer welcome bonuses to new customers. However, BlueBet provides a variety of other promotions that both new and existing customers can take advantage of.

Are there any promotions available for existing BlueBet customers?

Yes, BlueBet offers several promotions for existing customers, including weekly sports and racing promotions.

What is BlueBet's Protest Payout?

The Protest Payout is a feature where if your horse finishes first but is then relegated due to a protest, you will still be paid out as a winner. This applies to Fixed and Tote Win bets, as well as the Win portion of Each-Way bets, providing an added layer of security on your racing bets.

How often does BlueBet update their promotions?

BlueBet updates their promotions regularly, especially in response to upcoming sports and racing events. It's advisable to check their Promotions section frequently to stay updated with the latest offers and take advantage of them.